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Work
Paytm - The Divide
A social experiment that exposed the gender gap in financial literacy in India. Launched on International Women’s Day 2021, it travelled further than paid media ever could — across WhatsApp, YouTube, and into living rooms that had nothing to do with advertising. Four awards later, it remains Paytm’s most organically viewed campaign.
Maruti Suzuki Celerio - Easy to Drive, Easy to Love
A love song to the car I was driving at the time. Concept, script, scratch jingle and lyrics by me. Performed the song live to sell the idea to Maruti Leadership.
Vivo V17 - Widest Smiles Ever
This was a fun one! These were the guardrails: You have to include the girl who shot with Aamir in the last V17 film, it has to be a diwali context, it has to demostrate "wide angle selfies", it has to be shot in a week, oh, and it has to be 20 seconds long.
Fastest film I ever sold. One of the most engaged-with films that Diwali.
The Unwasteful Plate - Kyoorius Young Blood
A perforated disposable plate designed to save the food that gets left on it. A simple redesign with the potential to save 800 million plates of food a year.
World For All - Adopt the Banner
A digital campaign that redefined what adoption means. Animal lovers who couldn’t adopt a dog could adopt a banner instead. Baby Elephant. Silver Abby.
Maruti Suzuki - People Technology
Maruti's first corporate film in years had to be a big one. This film unified the very distinct worlds of Maruti Suzuki Arena and Nexa under one core idea.
HCLTech - Find your Spark
We found musicians hiding inside a tech company, helped them write a song, and shot a music video. I played keys and bass on the track. Gold - Rally Awards.
Yoho Lifestyle - Brand Voice
A year of creative direction for a footwear startup. Campaigns, content, copy - building a brand voice from scratch that was bold enough to stand out.
Horlicks - Raising Children Successfully
A satirical parenting guide that used humour to expose the toxic pressure culture crushing Indian children. Spec concept.
Get in touch
When I'm not making ads,
I'm making music.
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