You couldn’t adopt the dog.
So we gave you something else to.

Every animal lover wants to help. But most can’t. Apartment rules, allergies, travel, lifestyle, the reasons are real. The guilt of walking past a dog that needs help doesn’t go away though.

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The insight: there are millions of animal lovers who want to do something. They just don’t know what.

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So we gave them something. Not a donation link. Not a petition. Something that cost nothing and meant everything - their banner.

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We asked people to adopt a stray dog’s photo as their social media banner. To give up their own digital real estate and hand it to a dog who needed a home. In doing so, they became advocates, amplifiers, and in a small but real way, protectors.

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The campaign spread organically across social platforms, drawing support from celebrities and everyday animal lovers alike. It raised funds for World For All’s mobile ambulances, units that provide on-the-spot treatment to injured strays across Mumbai.

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My first awarded campaign.

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Awards

Baby Elephant — Kyoorius

Silver Abby — Goafest

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Concept developed collaboratively with my creative team.