I’m a musician. I also work in advertising.

 

The advertising part - that's been my career for eleven years.

I’ve worked on big brands, small startups, campaigns that won awards, and a few that felt great even without them.

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The music part? That’s been me since childhood.

Keys, piano, guitar, bass, whatever the song needs.

It’s not a side thing. It’s how I actually think.

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I grew up in a creative household. My mother was a designer.

My father works in advertising. My wife’s a designer too.

Creativity wasn’t something I chose,

it was the water I swam in.

 

By the time I was old enough to understand briefs, I’d already internalized what good advertising sounds like just by watching dad bring home work, seeing what stuck, what didn’t. That early exposure shaped everything.

 

But here’s the thing, early exposure isn’t permission to coast.

For a while, people knew my family name before they knew my work. And honestly, that was hard. It took winning my first few awards to feel like I wasn’t just riding someone else’s reputation. After that, I stopped apologizing for where I came from and just focused on being good in my own right.

 

Now, I need both things to stay sane. The advertising work keeps me sharp. The music keeps me grounded.

 

Right now I’m freelancing. Retainers, projects, whatever fits.

 

I work remotely, I work with brands, I work with agencies.

 

All I need is the work to be real and the thinking to matter.

 

If you’ve got a brief that needs someone who thinks a little differently, let’s talk.