One small cut.
800m plates saved.

Every year, India wastes close to 1.3 billion tonnes of food. And the most wasteful moment happens at the most celebratory one — the wedding, the office party, the family gathering.

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The insight was simple: food left in a serving bowl gets packed and saved. Food left on a plate gets thrown away. The plate was the problem.

So we redesigned it.

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The Unwasteful Plate is a standard disposable plate with one small difference — perforations between the compartments. When you’ve eaten your fill, you detach the sections that still have food, fold the wrapping paper over them, and they become sealed containers. Ready to take home. Ready to save.

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No behaviour change required. No guilt campaign. No hashtag asking people to be more conscious. Just a product that made the right thing the easy thing.

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One redesigned plate with the potential to save over 800 million plates of food every year.

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“Food left on a plate is wasted.

Food kept in a bowl is saved.”

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Concept: Abhimanyu Prathap and

Nitin Kanojia

Copy: Abhimanyu Prathap